The seven points behind that framework are as follows: The demonstrable assets and presence of the company.Everyone that loves StoryBrand is familiar with the SB7 framework. What or who are the relationships that allow for delivery of the value proposition.
This generally includes anyone in the operational process. Who is involved in delivering the value proposition. Some marketers expand the 4 Ps to include: What is People? More specifically, it includes the operational aspects of delivering the product (or other value proposition) to the customer, placing the product in specific markets, or packaging the product. Process generally includes the procedural aspects of the other Ps. The aesthetic aspects may allow the product to fit better the customer's needs or wants. The functional aspects may allow the product to be delivered to new markets or customers. Packaging involves the functional and physical aspects of the product covering. For these companies, promotion is often considered the most important aspect of the marketing mix.
For some businesses, the company's brand and customer awareness is the strongest differentiating factor. It can include all forms of advertising and public relations efforts. This concerns the methods or strategy for presenting the value proposition to potential customers. In any event, the marketer will seek to first introduce the product or service into the market with the greatest potential return. Physical placement in a store requires the greatest resources, while placement for sale on a website is far easier. Placing a product or service in a given market requires resources. This concerns where the company will offer its product or service. The marketer will consider available resources, competitors or substitute goods, and strategic positioning when determining a price. Demand is related to the strength and value of the company's value proposition to the customer. The price charged to the purchaser (distributor, retailer or end user) will relate to the customer demand and the available supply. The product should related to a recognized customer need or want. This is a company's value proposition - a product or service. Some of these additional Ps include:īack to: MARKETING, SALES, ADVERTISING, & PR What is Product? Other research has attempted to define the marketing mix more thoroughly by adding additional Ps to the considerations. They are commonly known as the marketing mix. These are key factors or attributes to consider when marketing a company's value proposition - generally a product. Update Table of Contents What are the 7 Ps of Marketing? What is Product? What is Price? What is Placement? What is Promotion? What is People? What are Partners? What is Physical Evidence? Academic Research on the Marketing Ps What are the 7 Ps of Marketing?
0 kommentar(er)
